Our brief was to design an incentive campaign that would enthuse and excite the sales team to hit targets by pushing ranges of the Motorola phones on the Orange Network in order for them to qualify for an all inclusive package to Africa.
"Brief interpretation was highly accurate, creative concepts excellent, project management and service second to none all endorsed by an impressive response rate."
The tactical objectives focussed on a scoring system via a website, teaser campaign in the form of merchandise and direct mailers, brochures and various other supporting collateral such as CD roms, T&Cs leaflets, Itinerary, menus etc which was to be distributed across the UK offices.
The campaign and the response was fantastic! And the campaign even managed to win a Gold Award at the ITMA where The Visual Safari Design Group were up against top London agencies! Visual Safari do it again!